Instagram is giving users some more control over the conversation on their photos and videos. It started testing pinned comments in May alongside its comment filtering tools, and now it’s rolling out the feature to everyone.
Today we’re rolling out pinned comments everywhere. 📌
That means you can a pin a few comments to the top of your feed post and better manage the conversation. pic.twitter.com/iPCMJVLxMh
— Instagram (@instagram) July 7, 2020
It’s straightforward enough. When you swipe on a comment, you’ll see a pin option alongside the reply, report and delete prompts. When you stick a comment to the top of the section, you’ll bring a bit more prominence to it and nudge the discussion more towards the direction you want it to go.
It’s a useful update to the algorithmically-sorted section, and it should help you prevent conversations from going off on super-wild tangents.