Everyone has been there. It’s late, you’re exhausted from a long day’s work, and all you want to do is go home and relax with your family. But aren’t you not at home?
No, you’re at the supermarket with a craving for homemade guacamole, and that pile of fresh, treacherous avocados is staring you down, mocking you with their indecipherable knobby skins and likely rockhard insides.
Who has three days to let them sit in a bag after you go full Last Crusade and make a bad choice? OneThird’s “freshness scanners” come in handy here. According to the company, up to 40% of perishable food brought to market each year (worth $1 trillion) is eventually discarded before it reaches our kitchen tables.
Furthermore, the current generation of produce scanners can only provide information on lab-specific tests (such as sugar content and acidity), not freshness or potential shelf life. The OneThird touch points do and, according to the manufacturer, can reduce food waste in these situations by up to 25% on average.
“The astronomical volume of food that goes to waste each year is heartbreaking, particularly since so much is wasted in affluent countries.
“We’ve worked hard to create technology that helps to address this persistent, global challenge which directly impacts food scarcity,” said Marco Snikkers, CEO and founder of OneThird.
“We are proud to have built the first product that accurately and objectively predicts the shelf life of fresh produce. The interest has been overwhelming and we aim to accelerate the deployment of our technology globally.”
The OneThird devices can determine an avocado’s shelf life in real time by using proprietary algorithms to interpret returns from a near-infrared laser. The system is available in two versions, one for the end user in the produce aisle and another for the growers in the supply chain.