According to Deadline, Comcast is shutting down G4 after attempting to relaunch the gaming channel last year.
The channel debuted on linear cable in 2002 and lasted until 2012, when the final studio shows were canceled, when it was replaced by the Esquire Network.
Dave Scott, the CEO of Comcast’s Spectacor division, announced the shutdown in an internal memo obtained by Deadline before it was sent, citing low viewership and a failure to “achieve sustainable financial results.”
According to tweets from several G4 employees, they learned about the shutdown from early press reports and tweets before receiving Scott’s message.
“This is certainly not what we hoped for, and, as a result, we have made the very difficult decision to discontinue G4’s operations, effective immediately,” Scott writes.
Last year, G4 made a comeback on several networks, including Comcast / Xfinity, Verizon Fios, Cox, and Philo.
It debuted with shows like Attack of the Show, Xplay, and Ninja Warrior in an attempt to appeal to the nostalgia of viewers who grew up watching the network.
Before returning to linear television, the company had a multi-year agreement with Twitch, where it hosted the occasional stream.
Scott goes on to say that the company’s human resources team will contact G4 team members to “discuss other opportunities that may be available.”