Mark staked his company’s future on the metaverse by rebranding Facebook to Meta a year ago. It’s now time for a status update.
CEO Mark Zuckerberg will reveal “Project Cambria,” the high-end VR headset he has been teasing in interviews and social media posts all year, at Meta’s annual Connect conference later today. The device is expected to go beyond VR by incorporating mixed reality, a technology that combines the virtual and physical worlds.
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Eye tracking will also allow for more realistic avatars and graphics. Expect a price that is significantly higher than the $399 price tag of the Quest 2.
For a long time, Zuckerberg has extolled the virtues of virtual reality. But this year, he may have more to prove than ever before. Investors are skeptical of his costly foray into the metaverse. His main business, social media, is under intense pressure like never before, and he recently implemented a hiring freeze for the remainder of the year.
Quest sales are rapidly increasing, with estimates indicating that they have surpassed 15 million. However, for the foreseeable future, Meta will continue to lose money on its VR venture.
During today’s Connect, all eyes will be on whether Cambria — or the Quest Pro, as it has been rumored to be officially named — will be a significant enough advancement to expand the VR market.
Horizon Worlds, Meta’s flagship metaverse app, is riddled with software bugs and underutilized even by its own employees, so any updates to that platform will be significant.
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development to increase VR’s market. Any improvements to Horizon Worlds, Meta’s premier metaverse program, will also be noteworthy because Meta is aware of the app’s numerous technological flaws and the fact that even its own staff hardly ever uses it.
This year, Meta Connect will take place electronically and be available to watch online. You may also use Horizon Worlds on your Quest 2 to watch in virtual reality. Starting at 10 AM PT / 1 PM ET, The Verge will be live-blogging the event. Don’t forget to follow The Verge on TikTok, Twitter, Instagram, and YouTube.
