Pure, the British e-scooter company founded by Adam Norris (father of F1 wunderkind Lando, pictured), has announced the release of three new scooters. The Pure Advance, Advance+, and Advance Flex all have new features that should make it easier for beginners to get started with them.
The new, lower central chassis features a fold-down footplate on either side to allow riders to stand with their feet side by side. Most e-scooters require you to stand like a skateboarder, one foot in front of the other, with all of the associated stability issues.
Other advantages of changing your stance include a lower ride height and a lower center of gravity. Pure claims to have developed a new stabilization technology that makes steering more intuitive and safer than the current market’s shuddery wobblefests.
The three scooters all have 500W motors with a peak output of 710W, which the company claims will provide fast acceleration and even better hill climbing. The Advance and Flex will have a range of 40km (about 25 miles), while the Advance+ will have a range of 50km (about 21 miles).
The Flex, as the name implies, differs in that it can fold down like a bike for commuter use. The Flex can be folded down in five steps to fit in a car boot, train rack, or if your apartment is a little on the small side.
Not only has the stance changed, but all three now have 10-inch air-filled tyres, which should improve ride quality significantly. In addition to a new, more powerful headlight, the scooters come standard with turn and brake lights, the latter of which activate when the new disc brakes are applied.
The UK has recently become something of an e-scooter development hotspot, with Pure following Bo’s own attempt to redesign the form.
We tested the former this summer and discovered that the improvements in ride quality are light years ahead of what’s currently available. Ironic, given that the country has yet to legalize the use of private scooters on public roads.
We don’t yet have pricing or availability information for the new Pure scooters, but we expect them to be competitive. Pure’s current models are roughly equivalent to Xiaomi’s offerings, which is critical in such a competitive market.