It’s only been a year since Amazon released Glow, a video calling device for kids that can also be used for interactive gaming.
Bloomberg reports that Amazon is already discontinuing it, most likely due to poor sales. According to the publication, Glow, while highly rated on Amazon, only has a little more than 500 reviews on the website.
Another reason the company may be abandoning the device is a shift in consumer behavior. Glow was created so that children could communicate and play with relatives they don’t live with or see on a regular basis.
People are returning to their pre-pandemic routines, so there is even less demand for a specialized video calling device.
Amazon spokesperson Kristy Schmidt confirmed to Bloomberg that the device is being discontinued.
They stated:”At Amazon we think big, experiment, and invest in new ideas to delight customers.
We also continually evaluate the progress and potential of our products to deliver customer value, and we regularly make adjustments based on those assessments. We will be sharing updates and guidance with Glow customers soon.”
Glow was developed by Amazon’s top-secret Grand Challenge moonshot laboratory, which works on experimental projects such as cancer research and last-mile delivery.
It has a projector that beams games onto a 19-inch mat, and children can interact with the projected image to play with their loved ones even when they are far away.
Tangram Bits, which are physical pieces that kids can use to solve puzzles, are included with the device. It also includes a free year-long subscription to Amazon Kids+, which is required to access its games, books, and other activities.
Users will have to pay $8 per month for the subscription after that, or $5 if they are a Prime member.
However, only those who already own a Glow will have to worry about future subscription costs. The device was listed on Amazon for 55% off, or $150, a few days ago, but it no longer appears to be available for purchase.