Twitter videos will now resemble TikTok videos. For watching clips, the company announced that it will switch to a full-screen “immersive” video player. It will also use the now-familiar “swipe up” gesture to allow users to endlessly scroll through more videos on the platform.
While Twitter has long promoted video, particularly live video, in various parts of its app, this is one of the company’s most aggressive moves to force video on its users. It could also be contentious, as some users may find the new full-screen videos annoying.
Users can return to the original tweet by clicking the back arrow in the top left corner of a clip, according to the company.
Separately, Twitter is testing a change to encourage more people to watch video content on its platform. In Twitter’s Explore page, the company is testing a new section for video recommendations.
Those suggestions will be “available to people in select countries using Twitter in English on iOS and Android.”