From 2023, you’ll be able to activate new Fitbit models only with a Google account. It’s not surprising that Google’s services are becoming more integrated with Fitbit’s fitness devices after the tech giant purchased the latter for $2.1 billion in 2021.
However, we now know when Fitbit accounts will no longer be required. Fitbit has revealed in its help page that it will support Google accounts in 2023, as reported by 9to5Google. After that, signing up for Fitbit and activating new devices will necessitate the use of a Google account.
The brand will discontinue support for Fitbit accounts in early 2025, after which it will require a Google account to use its fitness devices and smartwatches. Fitbit promises to be transparent, notifying you of the exact date via notifications in its app, email, and help articles.
To ensure a smooth transition, it will make it possible to move your current Fitbit device to a Google account as soon as support is available next year. When you move, you’ll also have the opportunity to make changes to your Fitbit data.
If you connect a device to a Google account, you can manage your Fitbit data from both the brand’s app and your Google settings.
Fitbit is claiming that its parent company has made legally binding commitments not to use your health and wellness data for advertising purposes and will keep that information separate from what it does send to advertisers.
The tech behemoth has insisted since the acquisition’s announcement that it will not use Fitbit data for ad targeting. It formally committed to the European Commission in 2020 to avoid an antitrust investigation.