Walmart’s virtual fitting room debuted in March, with 50 models of various body types and heights to choose from. It was up to you to find the model who most closely resembles you so you could see how a piece of clothing would look on you.
Walmart is now elevating the experience by allowing you to virtually try on clothes using your own photos.
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Apparel and Private Brands EVP Denise Incandela stated in the company’s announcement that its virtual fitting room can show how clothes fit in a realistic way. It doesn’t just overlay images on your photos; when you select an item to fit, you can see where shadows would fall and how the fabric would drape on your body.
In theory, this means that different sizes of the same item would appear differently in your photo, just as they would fall differently on your body if you tried them on in person. This is made possible by the use of algorithms and machine learning models that were originally developed to create accurate topographic images.
The new virtual try-on experience is currently available for 270,000 items across brands on Walmart.com, including Levi’s and Hanes, and will expand in the future.
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However, you cannot use previous photos with the feature: When you first select “yourself” as a model and tap the “Try It On” button, you’ll be asked to take a photo of yourself wearing something form-fitting and enter your height.
The enhanced experience is now available on Walmart’s iOS app, and iOS users will be able to use photos taken on mobile when they launch the experience on desktop or the web “shortly.” The feature will also be available to Android users in the coming weeks.