Murflicks has extended its official launch date to September 2022. The new streaming service, which announced in July that it would launch in August, has said it’ll no longer be possible due to some issues that borders around content, and may commission the production of up to three original local movies in the coming weeks.
The service, which is launching simultaneously in South Africa and Nigeria, stated that it has no issues with the Nigerian platform because it is currently reviewing titles submitted by Nigerian independent film producers and has received only a few titles on the South African side.
Co-founder Sam Zewas stated that discussions and consultations are still ongoing with some South African producers who recently visited the service to discuss future collaboration. He said they have expanded their search to look for independent producers who may own or connect people who own titles to the service.
Speaking on Murflicks’ collaboration with the SABC, Sam said the negotiations are still ongoing, noting that the SABC, as a bureaucratic organization, requires enough time to complete its internal procedures because decisions to license titles must be approved by a number of authorities within the corporation.
However, he said Murflicks has decided to take a different approach, which will allow the app to go live as soon as possible.
When asked about the new launch date, Sam said, “We’re working very hard to see that the Murflicks app goes to app stores as soon as possible, but there are some issues we cannot toy with, and that is putting out an app with a very few or no title. Before the end of September, Murflicks will be launched.”
Murflicks is a new streaming service based in Johannesburg, that has promised to offer 92% local content in comparison to competitors such as Netflix, which offers less than 20% local content.
Netflix has also been accused of creating access level that ensures people in developing countries such as Africa have access to titles long after they have been viewed in developed countries such as the United States, Canada, and others.
According to the Murflicks promoters, negative reviews about Netflix and reports of the streaming giant’s subscriptions plummeting globally and in Africa, particularly in Nigeria, are clear indications that people want an alternative streaming services.