Netflix’s upcoming ad-supported tier could include non-commercial programming. According to Bloomberg, the company does not intend to run advertisements during original movies when they first debut on the platform.
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Netflix reportedly hopes to do so in order to keep its service appealing to high-profile filmmakers who may find the idea of commercials interrupting their stories unappealing.
Ad-free content for children is also an option. According to reports, Netflix has informed partners that it will not run commercials during original children’s programming.
Some of the company’s current agreements would also prohibit it from running advertisements during licensed content. Netflix may believe that showing commercials to children would be more trouble than it is worth.
After the FTC discovered that YouTube had illegally collected data from children, Google paid $170 million in 2019 for violating the Children’s Online Privacy Protection Act.
According to Bloomberg, Netflix is still finalizing plans for its ad-supported tier, and the company’s strategy may change between now and when the service launches.
On that note, code discovered recently by developer Steve Moser suggests that the new tier may also remove support for offline viewing.
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Netflix responded quickly to the rumor, stating that it was still in the “early days of deciding how to launch a lower priced, ad-supported option.”