Instagram is making it easier for creators to make a living off of their merchandise. The social network has added the ability to shop via chats.
When you message a small business, you can ask questions, get product information, and check out (using Meta Pay, of course) without leaving the conversation.
You don’t need to go to a website or look for a shoppable post to buy and customize that must-have shirt. In some countries, qualified small businesses can access the feature. We’ve asked Meta for more information.
Chat-based shopping is not a surprising development. In many countries, you can already shop through WhatsApp chats.
This expansion could make Instagram chats just as viable for shopping, and it could be especially useful in North America and other regions where WhatsApp has little clout.
If nothing else, this turns Instagram into a full-service storefront; you may never have to leave the app to address your concerns.