TikTok creators will soon be able to profit more easily from their posts. The social media giant will begin “exploring” a program that shares ad revenue with influencers, publishers, and well-known public personas as part of a TikTok Pulse ad solution. Those with at least 100,000 followers will be eligible in the first round, according to TikTok.
The company told TechCrunch that Pulse will be available in the United States in June, with other countries following in the fall. TikTok will split revenue equally with its creators. This is slightly lower than on Instagram (where creators receive 55%), but it is still significant.
This simply means that if you’re popular enough, you could make money from each post. This could encourage more TikTok posts, as well as save some video creators from relying heavily on sponsorships or donations.
TikTok will benefit from this as well since it may deter stars from switching to Instagram or other, potentially more lucrative competitors. However, it may encourage more creators to create ad-friendly clips, resulting in cleaner, less polarizing content.
That won’t excite you if you enjoy TikTok’s more political or risqué content, but it could help the video-sharing app survive the increasingly fierce competition.