The long-running ABC show Dancing With the Stars is moving to Disney+. Disney has announced that at least two future seasons of the popular competitive dance show will be available on its streaming service.
The first season will premiere this fall, around the same time that Disney launches a cheaper, ad-supported tier in the United States. Dancing will also be the first live broadcast show to be moved to a streaming platform, owing to a broader shift in how the industry views live content.
The departure of Dancing, a show that has aired on the network for 16 years, means more room for football on ABC.
“After over 30 seasons on ABC, including two spin-offs, Dancing With the Stars will leave the network this fall to allow the Network to showcase several Monday Night Football games as well as develop and invest in new and future programming,” the network said in a statement.
— Disney+ (@disneyplus) April 8, 2022
Disney’s acquisition of Dancing is a significant coup for the company, which has been struggling to increase its dwindling audience numbers. Disney+ has recently begun to cater to adults, even introducing parental controls for its R-rated content.
The platform has made significant investments in adult programming, including original Marvel series such as Moon Knight and Daredevil.
Dancing is one of the most popular network TV shows among adults aged 18 to 49, and it already has a devoted following. Dancing is also likely to attract a more diverse audience than Marvel, as the show is popular among women and the elderly.
“The show’s broad appeal, as well as the overwhelming popularity of its Disney-themed competition nights, make Disney+ the perfect home for Dancing with the Stars while continuing to expand our demographic reach,” Kareem Daniel, chairman of Disney Media and Entertainment Distribution said.