Twitter is the most recent social media network to try out new commerce functions. A few firms will be able to add a “Shop Module” at the top of their profiles, which will link to things that their followers can purchase.
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While Twitter has experimented with shopping functionality before, this is the first time the business has integrated shopping right into the profile. Businesses can now highlight a few products in a carousel between their main profile information and their timeline.
For the time being, the feature is confined to a selected brands in the United States, like GameStop and bag-maker Arden Cove.
While Twitter hasn’t pushed retail as actively as some other platforms, the business has recently indicated that this may change in the near future. There’s also a “shop” option for tweets, and the company recently created new “business profiles.”
Shopping features could have fascinating ramifications for creators, a population that Twitter has recently made a drive to target with new revenue-generating services.
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Allowing creators to promote their current apparel store from their profile might give the company an extra push and help it compete with Facebook’s creator shops.
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