Facebook is working on new tools to help its creators earn more money from their Instagram account. At its first Creator Week event, Mark Zuckerberg introduced new features that will help influencers to earn “extra cash” for meeting specific goals.
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With the new program influencers can earn additional payouts “for hitting certain milestones.” On Instagram, creators can earn “bonuses” by selling a set number of badges within their streams, or streaming with another account. On Facebook, the bonuses will come via “Stars Challenges,” which rewards creators for meeting streaming goals and completing other set tasks.
Besides boosting revenue for creators, the new challenges could also incentivize influencers to spend more time creating content for their fans on Instagram and Facebook compared with other platforms. “We believe that you should be rewarded for the value that you bring to your fans and to the overall community,” Zuckerberg said during the event.
The CEO offered new details around the company’s plans to allow influencers to earn commission directly from shopping posts within the app. With the change, brands are able to set commission rates for the products they sell on Instagram.
When creators tag those products in their posts, they’ll then earn commission based on the number of sales generated from their posts. Instagram plans to start testing the features “with a small group of US-based creators and businesses including Benefit, Kopari, MAC, Pat McGrath Labs and Sephora.”
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Finally, Instagram is allowing creators who already sell their own products to link their existing storefronts to their Instagram profiles. Zuckerberg had previously teased the “creator shops” feature, but it’s now rolling out to creators.
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