The next time you spot a lip color that you like, you can quickly use AI to find a corresponding shade in Chanel’s range of lipsticks. The company is announcing today its new Lipscanner app that lets you use your phone’s camera to identify a hue — whether it’s on someone’s lips or just the color of your favorite purse.
Then, it’ll suggest a match from Chanel’s “lip universe,” which includes more than 400 products encompassing different finishes and shades.
This isn’t the first time a beauty company has made an app to identify lipstick shades — YSL’s Perso system will even print out the exact color you scan, making it more sophisticated. Lipscanner will also allow you to virtually “try on” the lipstick to see if you like it.
To be clear, digital makeup try-on features are also not new — Sephora, Benefit, and many other big brands in beauty and cosmetics have made their own versions.
As the beauty and tech industries continue to collaborate and intersect, personalized skincare and cosmetic products are becoming increasingly common.
That’s good news for people with specific needs, and should hopefully foster more inclusion and diversity, though companies must be careful to not alienate customers by making their customizable products too expensive.