According to Mark Gurman’s Power On newsletter, Apple has reportedly hired Meta’s AR public relations head, Andrea Schubert, as rumors about its augmented reality headset continue to circulate.
“Meta has been the market leader in headsets with Oculus, so such a hire makes sense as Apple nears its launch,” Gurman wrote.
According to her LinkedIn profile, Andrea Schubert has been the Communications Director for Meta’s Reality Labs and the comms lead for Oculus with Meta since March 2016. Prior to that, she was the director of the public relations firm OutCast, which had clients such as Facebook and Oculus.
Several contradictory rumors about Apple’s potential AR headset have surfaced. One recent one speculated that the headset could be dependent on another device, such as an iPhone or a Mac computer.
According to another report from The Information, it would be a standalone device with dual 8K displays that could cost up to $3,000. A third rumor, this time from Gurman, claimed that it would be capable of playing “high-quality VR games.” Gurman also stated that Apple may follow up on the VR headset with AR-only glasses “years down the road.”
However, most sources agree that the headset will be available in 2022 or 2023. If that’s the case, Apple will need to launch a massive public education campaign to educate the public on what it is and how it will work.
The fact that the company has reportedly hired away the public relations lead from Meta, the current leader in virtual and augmented reality, could confirm that the product is on track so far.