TikTok AI is no longer a closely guarded secret; in fact, it is now available for purchase. According to the Financial Times, parent company ByteDance has quietly launched a BytePlus division that sells TikTok technology, including the recommendation algorithm.
Customers can also purchase computer vision technology, real-time effects, and automated translations, among other things.
BytePlus launched in June and is headquartered in Singapore, with offices in Hong Kong and London. The company is looking to register trademarks in the United States, though it is unclear whether the company has an American presence at this time.
At least a few customers have already signed up. BytePlus code is already used by the American fashion app Goat, as well as the Indonesian online shopping company Chilibeli and the travel site WeGo.
A move like this would not be surprising, even if it would diminish TikTok’s cachet. It could help ByteDance compete with Amazon, Microsoft, and other companies that sell business-to-business tools.
It could also be used as a hedge. TikTok and its Chinese counterpart Douyin may be nearing the end of their growth cycle, and selling their technology could keep the money flowing.