Currently, it’s not a smart move to visit any theater, at least, not with the deadly coronavirus pandemic that spreads in dark rooms with air conditioning. That’s why Orion is releasing Bill & Ted Face the Music both in cinemas (for the brave) and on-demand at the same time.
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According to a recent announcement, by September 1st, the Bill & Ted Face the Music will hit any willing theater, as well as pay-per-view. Party on (at home), dude.
The hybrid approach has long been resisted by theaters, who feel exclusivity is the only thing keeping their businesses afloat. Universal, which had a slate of summer movies canceled thanks to COVID-19, took its catalog to on-demand.
That included Emma, The Invisible Man, and Trolls: World Tour, with the rumors suggesting that while returns were modest, the releases were more profitable than if they’d been in cinemas.
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Universal’s decision to go on-demand was met with fury by exhibitors like AMC, which is one of the world’s biggest theater chains. In response to Universal’s move, the company said that it would no longer exhibit the studio’s movies that had simultaneous releases.
Of course, the Comcast-owned Universal probably doesn’t need the blessing of theater chains anymore, given how many platforms it has to sell you things, including Comcast Cable, Peacock, Vudu and, in Europe, Sky and Now TV.
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