As Netflix has turned back at the lure of live sports and Disney has also abandoned it to ESPN+, Amazon Prime Video has included streaming games from the Yankees, MLS, tennis, and the NFL.
For instance, in the UK it features Premier League games and also has UEFA Champions League streaming in Germany. Rumor is now pointing to the fact that the service may also be working on bringing Formula 1 on board.
But the rumor may be very much true as a Financial Times report says the outgoing F1 CEO Chase Carey confirmed active talks and said the racing series has had discussions with “Amazon and all the global digital platforms.”
We’re not sure if the talks will change anything, as in the US Formula 1 currently airs on ESPN, showing the broadcast feed from Sky Sports in the UK. However, with the pandemic, that could change things considering that both the series and ESPN have faced significant losses due to the pandemic.
The Netflix Drive to Survive series has already attracted a good number of new viewers to the sport and could have made F1 consider online services as a way to grow beyond niche popularity in the United States.