HBO Max Reaches 12.6 Million Activation Ahead Of ‘Wonder Woman’ Release

His movie Tenet did not make its debut on streaming and will come home via video-on-demand next week. That movie’s limited take at the US box office apparently influenced the WB decision on its 2021 film release strategy, as Warner Bros.

HBO Max Reaches 12.6 Million Activation Ahead Of 'Wonder Woman' Release - Ravzgadget
HBO Max Reaches 12.6 Million Activation Ahead Of 'Wonder Woman' Release / Photo credit: HBO

As HBO Max prepares for the Christmas release of Wonder Woman 1984 and its controversial plans for 2021, AT&T CEO John Stankey revealed that the service is seeing “improved traction,” going from 8.6 million activations at the end of September to 12.6 million.

MORE FROM RAVZGADGET: Alexander Vinnick Bitcoin Exchange Founder Jailed For Money Laundering

Those numbers include cable subscribers enabling the expanded service on their accounts, which many of them have yet to do, as well as AT&T wireless customers who use the app, so it’s difficult to know exactly how that compares with competitors like Netflix or Disney+.

The exec told investors during a conference on Tuesday that using its service to stream, Warner Bros. movies at the same time they premiere in theaters is a “win-win,” which is not at all how director Christopher Nolan would describe it.

After referring to HBO Max as “the worst streaming service,” Nolan told the Associated Press that “it’s not a good business decision…It’s all a bit of a mess.”

His movie Tenet did not make its debut on streaming and will come home via video-on-demand next week. That movie’s limited take at the US box office apparently influenced the WB decision on its 2021 film release strategy, as Warner Bros.

MORE FROM RAVZGADGET: China Moves Towards Stronger Economy As You Can Now Spend Country’s Digital Currency At Online Stores

CEO Ann Sarnoff said on CNBC that the movie’s take indicated “the US is not quite ready yet to fully reopen and have a full engagement of fans back into theaters hence, this new strategy.” She also said that filmmakers and stars will “get to share in some additional economics from HBO Max” but didn’t specify how that will work.

Stay connected to trending technology news by following @Ravzgadget on Twitter and Like our page on facebook.com/ravzgadget.

Share this article with friends
5 1 vote
Article Rating
Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments