Republic Records has revealed that the surprise album folklore which was released on 24 of July was streamed 80.6 million times on Spotify on its first day, that’s the highest first-day streams for a female artist on the platform.
It’s also the combined total of streams for all songs on the album in its first day out — and most of Spotify’s top 15 all weekend were from folklore. The album also received over 35 million streams on Apple Music and was the most-streamed pop album on that platform on the very day that it was released.
Ravzgadget has mailed Spotify through an insider for more comment on the performance of the album’s record but there hasn’t been any response as yet.
We also learned that folklore has sold over 1.3 million copies since it debuted, while the official music video for “cardigan” has above 24 million views on YouTube. The album has inspired lengthy discourse into whether a single lyric in “mirrorball” might be related to Dashboard Confessional.
While unlike Swift’s previous work, folklore is still beautiful and evocative. If those stats are any indication, Taylor Swift fans are more than happy with her latest work, we could tell.