YouTube Has Its Own ‘Tudum’ Launch Sound Now

YouTube, unlike Netflix, did not come up with a catchy name for it, simply calling it the "YouTube sound," and I can't think of any onomatopoeia that would do it justice.

YouTube Has Its Own ‘Tudum’ Launch Sound Now-RAVZGADGET
YouTube Has Its Own ‘Tudum’ Launch Sound Now

In a new blog post, YouTube explains how it created its own signature launch sound and slick animation, similar to Netflix’s “Tudum.”

The mini-fanfare has already appeared in the YouTube app for TVs, and it plays every time you launch the app.

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The platform went into great detail about how the sound was created in collaboration with Antfood, a “sonic branding” studio.

By combining various sounds, it aimed to create something “human,” “connected,” “expressive,” and “story-driven.” You can hear it for yourself by clicking here:

In fact, each component of the mix is given a unique name, such as “deep dive,” “upward flourish,” “melodic signature,” “tactile motion,” and “sentimental harmony.” There was a lot of thought (and, no doubt, money) put into this.

YouTube, for example, stated that “sentimental harmony” is a major 7th chord that “represents the way YouTube allows you to explore the things you truly love.”

So far, so good, but how does the three-second piece sound? In my tiny music critic hat, it’s certainly pleasant and harmonious, if not as memorable as “Tudum.” The accompanying animation is equally well done, if a little boring. But it’s early days, so it could grow on me.

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YouTube, unlike Netflix, did not come up with a catchy name for it, simply calling it the “YouTube sound,” and I can’t think of any onomatopoeia that would do it justice.

In any case, YouTube stated that the sound and animation will be available “in more places in the coming weeks and months.”

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