Opera’s Desktop Browser Now Includes Fast Access To TikTok

It's unclear how well that strategy is working for the company's bottom line. Opera's market share has increased in recent years, rising from slightly less than 2.3 percent in Statcounter's October 2019 rankings to nearly 3.6 percent three years later.

Opera's Desktop Browser Now Includes Fast Access To TikTok-RAVZGADGET
Opera's Desktop Browser Now Includes Fast Access To TikTok

Opera’s penchant for incorporating social networks into its browser has now spread to what is arguably the hottest platform at the moment.

The company has updated its desktop browser to include TikTok access in the sidebar. Of course, you’re ultimately accessing the web version,

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but it’s still useful if you want to quickly check your feed at work (especially longer clips) or upload edited videos from your computer.

Fast access to Instagram, Facebook Messenger, and WhatsApp is now available. You can also access a media player sidebar with services like Apple Music and Spotify.

Again, these are web apps, but Opera is clearly hoping to attract users who prefer not to run separate native apps or switch browser tabs.

Finally, the TikTok feature is an extension of a well-known strategy. As with its gaming and cryptocurrency browsers, Opera hopes to entice you away from Chrome and Safari by incorporating useful (or at least trendy) services into its client.

Opera effectively argues that since all modern browsers perform well, why not use one that may be more convenient?

It’s unclear how well that strategy is working for the company’s bottom line. Opera’s market share has increased in recent years, rising from slightly less than 2.3 percent in Statcounter’s October 2019 rankings to nearly 3.6 percent three years later.

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However, it remains a distant fifth and competes with Firefox (just over 7% share) rather than Chrome (66.5 percent). If anything, Opera is establishing itself as the go-to option for those who have had enough of Apple, Google, and Microsoft.

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